The rumored price adjustment, highlighted in a report by Digital Chat Station, accompanies hardware shifts including a larger battery capacity and the transition to a 2-nanometer A20 chip. While these internal upgrades aim to bolster performance, the entry-level model will reportedly retain the standard Dynamic Island, missing out on the more compact design reserved for the Pro and Pro Max variants.
Apple Eyes Another Price Hike for Upcoming iPhone 18
Apple intends to push the base iPhone 18 into a higher pricing tier next year, continuing a trend of rising costs across the smartphone industry. This strategy arrives despite record sales figures, as the company prepares to integrate more advanced hardware into its entry-level devices to justify the premium.
Following the $100 price increases applied to the iPhone 17 lineup this past September, Apple is moving to expand its catalog early next year. The release cycle is expected to include a second-generation iPhone Air and the iPhone 18e, broadening the mid-range portfolio. Industry pressure, fueled by persistent supply chain constraints and elevated costs for components like RAM, has seen competitors like Samsung and Google mirror these pricing strategies. Apple’s ability to sustain demand during this period remains a key indicator of its market resilience.
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