COBS Bread Integrates Deliverect to Streamline North American Operations

The partnership connects third-party delivery marketplaces directly to the bakery's existing Boomi integration platform. By consolidating delivery and click-and-collect orders into a single interface, the chain expects to eliminate the need for manual re-keying and separate tablet monitoring. This allows staff to focus on baking rather than digital administration, a critical requirement for a brand that relies on hand-crafted, scratch-made goods.

Ligia Costa, Senior Director of Technology at COBS Bread, noted that the platform provides a scalable foundation for the company’s expansion, which currently exceeds 20 new bakeries annually. For new franchisees, the system offers a plug-and-play digital infrastructure from their first day of operation. Deliverect, which supports over 80,000 restaurant locations globally, will manage menu changes and item availability in real time across the entire footprint, ensuring that local operations remain aligned with the brand's broader retail standards.