Animated Gutters: Ryan and Ken Parsons Launch Education Series

The campaign aims to shift the perception of gutter care from a reactive chore to a proactive home health strategy. By animating the founders, the company plans to address specific environmental hazards including ice dams, heavy rainfall, and seasonal debris accumulation. Each weekly installment focuses on demystifying the mechanics behind drainage failures, moving away from traditional sales pitches toward visual storytelling.

Brand president Danny Horboychuk noted that the shift toward animation serves as an extension of the founders' long-standing philosophy of customer education. The company intends to turn this initiative into a permanent platform, releasing future content synced to seasonal weather patterns. Beyond the screen, the franchise continues to push its BroGuard protection system and various financing models as part of its broader operations under the Evive Brands portfolio.