CFMOTO will integrate its presence into the Vikings' home game environment through a series of branded fan experiences and digital signage installations. According to CFMOTO USA Director of Marketing John Tranby, the move serves a broader long-term strategy to introduce the brand to lifestyle-focused audiences outside of traditional powersports retail channels. The partnership leverages the companies' shared Minnesota roots to build deeper connections with the local fan base.
Minnesota Vikings Ink Partnership Deal with CFMOTO
The Minnesota Vikings have officially named Plymouth-based CFMOTO USA as the team’s exclusive side-by-side and ATV partner. This collaboration aligns the NFL franchise with the powersports manufacturer, aiming to merge fan engagement at U.S. Bank Stadium with the brand's growing footprint across the American market.
Vikings Chief Operating Officer Andrew Miller noted that the alignment reflects a mutual commitment to community impact and high-performance standards. For CFMOTO, which currently supports a network of nearly 800 dealers nationwide, the deal marks a significant step in its domestic expansion. Throughout the upcoming season, spectators can expect various promotional activations designed to showcase the company's lineup of off-road vehicles.
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