The project, located at 501 W Northshore Drive, moves away from industrial aesthetics in favor of a mid-century modern design intended to foster community engagement. Beyond standard strength and cardio zones, the space includes a 90-foot indoor turf area, two full-size gymnasiums, dedicated pickleball courts, and a café. Recovery remains a central pillar of the model, featuring dry saunas and studios for yoga and Pilates.
Personalized coaching serves as the foundation of the member experience. Every new sign-up receives a guided tour and a customized fitness plan, reflecting the founders' goal to prioritize long-term wellness over generic workouts. The facility was designed in collaboration with TKWA, with construction led by Kelly Construction and equipment partnerships including True Fitness and Woodway.




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