The decision follows a sustained campaign from fans who treated the item's 2023 disappearance as a significant cultural loss. Melissa Cash, Chief Marketing Officer for KFC U.S., noted that the brand monitored every online petition and DM, eventually deciding to integrate the product into a broader modernization strategy. The company is leaning into the item's snackable reputation by launching a collaborative GIF collection on GIPHY, positioning the chicken as a literal companion for viral internet moments.
KFC Brings Back Popcorn Chicken After Three-Year Hiatus
After three years of relentless social media petitions and direct messages, KFC is answering its most persistent critics. The chain officially returned its cult-favorite Popcorn Chicken to menus nationwide today, betting that a wave of 1990s nostalgia can drive engagement during the peak of summer television and sports drama.
Customers can access the product through three specific tiers starting today. The flagship $10 Popcorn Chicken Bucket features 16 ounces of the item served with four dipping sauces. For those seeking a full meal, the Popcorn Chicken Big Box includes two Original Recipe tenders, fries, a drink, and a chocolate chunk cookie for $10.99. A smaller combo option is also available for $8.49. Availability remains subject to local participation and supply limits, as the chain tests whether this specific menu pivot can sustain long-term interest beyond the initial launch buzz.
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