The brand's expansion relies on the SERES MF Platform, an architecture designed to support diverse powertrains including battery electric, range-extended, and plug-in hybrid configurations. This system integrates intelligent safety features, active chassis management, and a central computing hub to coordinate cabin and driver-assistance functions. To ensure production consistency, AITO utilizes its 'Super Factory' model, which employs over 3,000 robots and 10,000-ton integrated die-casting technology to maintain rigorous quality control standards.
AITO Targets European Market Following Paris Motor Show Showcase
Luxury mobility brand AITO, a subsidiary of the SERES Group, plans to enter the European market in autumn 2027. The announcement, made at the 2026 Paris Motor Show, highlights the company's strategy to export its proprietary intelligent vehicle architecture and advanced manufacturing processes to a global consumer base.
Clifford Kang, a board member and vice president of SERES Group, emphasized that this technological foundation is supported by an ecosystem of global suppliers. The company has already achieved significant traction, securing a spot in Brand Finance’s 2026 ranking of the top 10 global luxury automotive brands. With over 1.2 million vehicles delivered to date, AITO is leveraging high customer advocacy scores and strong safety ratings from the C-NCAP assessment to differentiate its 'New Luxury' philosophy from established European incumbents.
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