Marissa Gardner to Launch Blo Blow Dry Bar Across New Hampshire

After two decades navigating the global prestige beauty market, entrepreneur Marissa Gardner is planting roots in New Hampshire to establish the state’s first Blo Blow Dry Bar locations. The former corporate executive has secured a three-unit development agreement covering Bedford, Nashua, and the surrounding southern region.

Corp and Tech·October 13, 2026·reads: 586

Gardner enters the franchise landscape with 19 years of experience in global procurement at a major beauty company. Her transition from a high-level corporate role to local business ownership follows a move to the Granite State, where she sought to combine her industry expertise with a community-focused venture. She is currently scouting sites for the initial launch, aiming to replicate the brand's signature "no cuts, no color" service model.

Her operational strategy emphasizes a team-first culture, an approach forged during her years as a collegiate soccer player. By prioritizing stylist training and local partnerships with organizations like Greet Bedford and Greet Windham, Gardner intends to integrate the salons into the regional small business ecosystem. Vanessa Yakobson, CEO of Blo Blow Dry Bar, cited Gardner's professional background and community commitment as key drivers for the expansion, marking a significant step in the company's North American growth strategy.