Developers can now access the BIGO Ads SDK through Google AdMob to deploy diverse formats including rewarded, native, interstitial, banner, and app open ads. By leveraging in-app bidding, publishers gain access to premium demand while maintaining consistent user experiences. For advertisers, this move expands the available pool of traffic across both core gaming and non-gaming categories, facilitating more efficient user acquisition at scale.
BIGO Ads Integrates with Google AdMob Mediation
Singapore-based advertising platform BIGO Ads has officially joined the Google AdMob mediation network, allowing developers to integrate its deep learning-based ad solutions directly into their monetization workflows. The partnership aims to boost eCPM and fill rates by introducing higher bidding competition across a broad range of global app inventory.
Eden Liu, Head of Global Business at BIGO Ads, noted that the integration confirms the platform meets Google’s rigorous standards for performance and security. Early testing supports these claims: the AI-powered app Talkie reported that its average revenue per user doubled after integrating the SDK, with fill rates and eCPMs surpassing initial projections. With over 55,000 apps already utilizing the BIGO Ads SDK, the company continues to strengthen its position alongside major industry players like Voodoo, Fugo Games, and TapNation.
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