Home→Releases→Babyletto Opens Largest Showroom at South Coast Collection
Releases

Babyletto Opens Largest Showroom at South Coast Collection

Stepping into the 4,500-square-foot space at Costa Mesa’s South Coast Collection, visitors find more than just cribs; they discover a concierge-style design hub. Babyletto, the Los Angeles-based furniture brand, has officially launched its second retail location to serve the growing population of families in Orange County.

Babyletto Opens Largest Showroom at South Coast Collection

The new showroom, designed by RDC, prioritizes a hands-on experience for parents navigating nursery and children's room layouts. A dedicated Design Center allows shoppers to examine wood finishes and upholstery swatches, while educational displays highlight the brand's commitment to sustainability, including GREENGUARD Gold and FSC certifications. The floor space showcases the company's full nursery catalog alongside its expanded kids' collection and the debut designer collaboration with Nate Berkus.

Teddy Fong, founder of Babyletto and CEO of Million Dollar Baby Co., describes the move as a strategic effort to embed the brand within the Orange County design community. Beyond retail, the location is intended to function as a resource for local parents, hosting events designed to foster connection among families. Since its 2009 launch, Babyletto has evolved from a niche nursery supplier into a dominant market force, having sold over 1 million cribs. The Costa Mesa store, located at 3323 Hyland Ave., operates daily from 11 a.m. to 6 p.m.

Comments (0)

Leave a comment

No comments yet. Be the first!