This year’s effort aims to surpass the momentum of 2025, when the franchise raised over $63,000 for veterans and military personnel. Since 2024, the brand has contributed more than $110,000 toward breast cancer awareness and support. The funds specifically target everyday burdens such as transportation, childcare, and lodging, allowing patients to prioritize their recovery process.
HOTWORX Launches 2026 Campaign to Support Military Women
With over 900 locations nationwide, the infrared fitness franchise HOTWORX has officially kicked off its annual Workouts for Heroes campaign. Running through November 30, the initiative directs all proceeds to the National Breast Cancer Foundation’s Military Women’s Patient Relief Fund to assist with non-medical expenses during cancer treatment.
To drive participation, the company is leveraging its footprint across the country through several engagement channels. Members can purchase limited-edition pink yoga gear, where a portion of each sale is earmarked for the foundation. Additionally, studios are facilitating $5 dedication cards to honor survivors, alongside local raffles where every dollar donated grants an entry. CEO Stephen P. Smith noted that the initiative has become a core component of the brand’s identity, emphasizing the collective impact of the fitness community when rallied behind a specific cause.
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