The debut features six core products split between two specialized collections. The Deep Moist line focuses on intensive hydration, while the Melty Moist Repair range targets frizz-prone and difficult-to-manage hair. Each collection includes a shampoo, treatment, and hair oil, priced at $23 per item.
Japanese Brand &honey Launches Nationwide at Ulta Beauty
Japanese haircare label &honey has officially entered the U.S. retail market, rolling out its honey-infused product lines to 600 Ulta Beauty locations. The expansion, which began online September 9 and moved into physical storefronts on September 20, positions the brand’s moisture-focused philosophy within reach of a broader American audience.
By emphasizing a three-step ritual—cleansing, conditioning, and finishing—the brand aims to replicate the precise, performance-driven approach common in Japanese beauty routines. Each formula centers on honey as a primary ingredient, selected for its natural moisturizing properties and paired with botanical extracts. This partnership with Ulta Beauty provides the brand with a significant footprint, marking a major milestone in its ongoing international expansion.
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