The collection introduces a shift in aesthetic, offering finishes in Brushed Brass, Light Beige, Matte Black, and Chrome. By utilizing real metal construction, the company aims to bridge the gap between temporary, renter-friendly utility and permanent home styling. Tate Galvin, global vice president of Home Improvement at 3M, noted that the product line reflects a consumer shift toward intentional, personalized living spaces where even the smallest details require a polished look.
Command Shifts Strategy with Premium Metal DÉCOR Collection
St. Paul-based Command Brand is moving its signature damage-free adhesive technology from the background to the forefront of interior design. The new DÉCOR Collection replaces traditional plastic utilitarian hooks with elevated cast metal fixtures, targeting homeowners who want functional organization that doubles as high-end wall decor.
Functionality remains tied to the brand’s core adhesive technology, allowing the hardware to be mounted without tools or wall damage. The new lineup includes specialized items like wall planters with removable inserts, key rails, and bathroom-specific towel hooks. While the aesthetic has been refined, the performance metrics stay familiar: small hooks support up to 2 pounds, while larger hooks and wall shelves handle up to 5 pounds. The products are currently available at national retailers and online, marking a departure from the brand's historically invisible design philosophy.
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