Donatella Versace Joins Forces with Revolve for New Venture

The collaboration positions Versace as Chief Creative Officer, granting her full oversight of the venture’s identity and product development. While Revolve will manage the technological infrastructure, operations, and consumer intelligence, the brand intends to operate as a digital-first ecosystem rather than a traditional retail outlet. Initial rollouts are scheduled for the United States, Latin America, Asia-Pacific, and the Middle East, with beauty products serving as the inaugural collection.

Revolve co-founders Michael Mente and Mike Karanikolas described the partnership as a move to scale Versace’s cultural influence using their existing global reach. For the designer, the project represents a shift toward more direct engagement with younger audiences, moving beyond runway constraints to build what she termed a fearless, inclusive community. Further details regarding the venture’s formal name and specific launch timeline remain forthcoming.