For three decades, the Allure Best of Beauty Awards have served as a benchmark for cosmetic excellence, with winners chosen through rigorous editorial testing. Katie O'Reilly, Executive Vice President and Managing Director for North America, stated that the accolade reinforces the brand's mission to provide high-performance, accessible beauty products that encourage individual self-expression.
KIKO Milano 3D Hydra Lipgloss Claims 2026 Allure Best of Beauty Award
One unit of KIKO Milano’s 3D Hydra Lipgloss sells every second, a pace that helped the product secure a 2026 Allure Best of Beauty Award. This industry recognition arrives as the Italian makeup brand intensifies its retail footprint across the United States, marking a significant milestone for its North American expansion.
The 3D Hydra Lipgloss features a lightweight, non-sticky formula designed for a smooth, radiant finish. Available in 30 distinct shades and finishes—from transparent to high-pigment—it utilizes an ergonomic wand applicator for precise coverage. To commemorate the 30th anniversary of the awards, the gloss will also appear in Allure’s limited-edition Best of Beauty Box, a curated collection of this year's winning products.
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