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Why Most Corporate Annual Planning Cycles Fail

Seventy percent of organizational goals are never achieved, a failure rate often attributed to poor execution when the true culprit is the planning process itself. Jobert E. Abueva, author of the new book The Janus Plan, argues that teams routinely sabotage their success by ignoring lessons from the previous year.

Why Most Corporate Annual Planning Cycles Fail

Most planning sessions begin by asking what an organization wants to accomplish, bypassing the critical step of analyzing what the prior year actually taught the team. Abueva’s framework replaces traditional resolutions with a six-step cycle: reflection, setting intentions, building momentum, letting go, creating rituals, and recurring practice. By forcing teams to confront past assumptions and cultural hurdles before allocating resources, the method aims to foster commitments that survive past January.

Endorsed by leadership experts including Marshall Goldsmith and Julie Morgenstern, the book translates Abueva’s experience as a global executive at ETS into a structured approach for businesses. The guide is available now, with bulk packages and team discussion materials offered through Porchlight Books to facilitate implementation within corporate planning cycles.

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