The collaboration, launched under the carrier’s &More program, grants users on-demand access to state-licensed providers for urgent care, chronic condition management, and specialized services including weight management and hormone therapy. While the $228 annual membership cost is waived, patients remain responsible for the fees associated with specific medical visits and medications.
AT&T Bundles Virtual Healthcare Into Wireless and Fiber Plans
AT&T is moving into the digital health space, offering its wireless and fiber subscribers complimentary access to LifeMD’s virtual care platform. The deal eliminates the standard $19 monthly membership fee, aiming to lower barriers to medical consultations and prescription services for over 100 million potential users.
Initial rollout begins in 11 states—including Texas, California, Florida, and New York—covering 29 million customers. AT&T plans to scale the offering nationwide by January 2027. Jenifer Robertson, executive vice president at AT&T, framed the partnership as an effort to leverage existing connectivity to improve health accessibility, while LifeMD CEO Justin Schreiber noted the move targets Americans previously priced out of high-quality virtual care. Users can enroll via the AT&T mobile app or website, with options to utilize insurance, Medicare, or discounted cash-pay rates for their appointments.
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