The partnership focuses on elevating the profile of general aviation and its capacity to drive social impact. By leveraging tier 1 media relations, the agency aims to spotlight the human stories behind Textron Aviation’s operations. During the June event, the collaboration centered on the mobilization of the Cessna and Beechcraft communities, where volunteer pilots and aircraft owners donated fuel and time to remove logistical barriers for athletes traveling to the Games.
FINN Partners Tapped as Agency of Record for 2026 Special Olympics Airlift
Nearly 2 billion media impressions and 120 stories defined the 2026 Special Olympics Airlift, a massive philanthropic effort that transported over 800 athletes. Following this success, Textron Aviation has officially named FINN Partners as its public relations agency of record for the event and broader corporate initiatives.
Karli Barokas, Managing Partner at FINN Partners, emphasized that the firm’s aviation practice is built on the narrative power of individual flight experiences. The campaign’s reach, which included high-profile features in USA TODAY and The Associated Press, served to reinforce Textron Aviation's role in coordinating the world's largest peacetime airlift. Moving forward, the agency will provide strategic counsel to further align the company’s community commitments with global communication goals.
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