Doceree hires four industry veterans to scale healthcare marketing OS

Brendan McHenry, formerly of HealthCentral, joins as Chief Revenue Officer for North American HCP media, while Sophie Ferronato steps in as Executive Vice President of Marketing to oversee the firm’s global brand strategy. The team expansion also includes Brett Holland, who joins as Group Vice President of Sales for Media Solutions, and Hannah Albanese, appointed as Director of Marketing.

These hires arrive as Doceree aggressively broadens its engagement solutions across programmatic, connected TV, point-of-care, and social channels. CEO Harshit Jain noted that the company’s current growth phase requires leaders with deep expertise in adtech and life sciences. The new executives are tasked with integrating the Daily Command tool into the workflows of pharmaceutical brands, shifting the industry focus from traditional demographic targeting toward clinical intent.