Burton’s rapid ascent follows a period of internal restructuring that saw the company’s marketing department pivot toward specialized disciplines like SEO, demand generation, and business development. This shift yielded measurable financial results, including a pipeline development program that generated over $1 million in new revenue within its first five months. CEO James Hwang credited Burton with professionalizing the team’s approach, citing her ability to balance long-term brand strategy with the immediate demands of lead generation.
Visual Edge IT Elevates Laurel Burton to Chief Marketing Officer
Less than a year after joining Visual Edge IT as Vice President of Marketing, Laurel Burton has been promoted to Chief Marketing Officer. The appointment marks a strategic pivot for the North Canton-based firm as it transitions from event-heavy outreach to a data-driven model aimed at small and midsize business growth.
In her new role, Burton will oversee the company's broader market presence as it scales its integrated suite of print, cybersecurity, and managed IT services. Her tenure has already coincided with increased industry recognition, including a spot on the 2026 CRN MSP 501 list and an Epson Partner of the Year award. Burton, who previously held roles at Otava and Qwest Communications, intends to emphasize the company’s value as a single-source provider for business leaders juggling multiple administrative responsibilities. This appointment follows the recent naming of Peter Stelling as Chief Operating Officer, signaling a broader push by Visual Edge IT to solidify its executive leadership bench.
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