The lineup consists of three distinct models available in black or white. The entry-level Cove M1, priced at $229.95, features three 0.75-inch tweeters and a 4-inch woofer, though it requires a constant wired power connection. For listeners prioritizing flexibility, the $399.95 Cove P1 offers battery-powered operation with up to 14 hours of playback and built-in Dolby Atmos support.
JBL Challenges Sonos with New Cove Multi-Room Speaker Series
JBL is pivoting from its reputation for rugged, portable Bluetooth hardware to the high-end home audio market. The newly unveiled Cove series, launching September 13th, introduces a Wi-Fi-connected ecosystem designed to compete directly with established multi-room systems from Sonos and Bose by offering modular, synchronized sound across the entire home.
At the top of the range, the $449.95 Cove X1 serves as the flagship, requiring a permanent power outlet while delivering a more robust acoustic profile with four 1.25-inch tweeters and dual 4-inch woofers. All three units rely on the JBL One app for centralized management, room grouping, and music stream control. Beyond standard connectivity, the series integrates AI Sound Boost technology to mitigate distortion at high volumes and a novel "Music Follows Me" function, which allows users to transfer active audio streams between rooms by long-pressing a dedicated button on the nearest speaker hardware.
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