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Integrity Partners with Stella Health to Scale Medicare Services

Dallas-based insurance distributor Integrity, LLC has acquired Los Angeles-based Stella Health Insurance Agency in a strategic move to broaden its market reach. By integrating Integrity’s proprietary AI-driven platform into its operations, the agency plans to expand its service portfolio beyond Medicare into life, annuities, and supplemental health products.

Integrity Partners with Stella Health to Scale Medicare Services

Founded by Erick Stella, the agency has built its reputation by focusing on underserved populations in Southern California. The firm maintains close partnerships with local medical providers to ensure Medicare-eligible patients gain access to necessary coverage. By joining the Integrity network, Stella Health gains access to IntegrityCONNECT, an all-in-one platform that streamlines quoting, enrollment, and policy management. Agents will also utilize Ask Integrity, a voice-activated digital assistant designed to provide real-time data analysis and personalized coverage recommendations for clients.

Bryan W. Adams, CEO of Integrity, noted that the partnership aligns with a shared mission to provide scalable, service-driven insurance solutions. For Stella Health, the transition marks a shift toward a more diversified product offering, supported by the parent company's national resources and technology suite. While financial terms were not disclosed, the move underscores a broader industry trend of independent marketing organizations adopting centralized AI tools to improve operational efficiency and client retention.

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