The campaign captures the two leads in a series of sun-drenched landscapes and intimate, shadowed interiors, utilizing 35mm film to evoke a sense of timelessness. Photographed by Inez & Vinoodh, the visuals emphasize a recurring motif of Valentino red, used sparingly to punctuate the narrative. This visual restraint mirrors the brand’s shift toward a more deliberate, intensity-driven identity for its fragrance line.
Valentino Beauty Launches Vendetta Fragrance Duo
Dakota Johnson and Alexander Skarsgård anchor the new Vendetta campaign from Valentino Beauty, a cinematic exploration of modern intimacy directed by Romain Gavras. Set to the Pet Shop Boys’ "It’s a Sin," the project frames passion as a disruptive force, balancing high-fashion aesthetics with raw, instinctive emotional connection.
Beyond the imagery, the launch introduces two distinct olfactory profiles. Vendetta Donna, crafted by Dominique Ropion and Andrew Everett, centers on a Tuberose Osmobloom™ accord, blending floral notes with salted red orange and sandalwood. Conversely, Marie Salamagne’s Vendetta Uomo leans into spicy, woody textures, opening with Peruvian ginger CO2 extract and settling into a base of patchouli and carnal woods. These scents represent a departure for the brand, positioning the duo as a singular narrative of mutual recognition and defiance.
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