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Strativera Expands CRM Footprint with Salesforce AppExchange Debut

Strativera has officially launched its Salesforce consulting practice on the AppExchange, securing credentialed standing across the industry's two most dominant CRM ecosystems. By pairing this new listing with its existing HubSpot Solutions Partner status and Google Partner designation, the Cherry Hill-based agency aims to eliminate platform bias in client strategy.

Most agencies settle for one CRM camp because the path to cross-ecosystem certification is both costly and protracted. According to co-founder Janae Tanner, Strativera pursued a dual-ecosystem strategy to ensure technical advice remains tethered to a client’s specific sales process rather than the agency’s internal infrastructure. Every credential is now independently verifiable through the respective issuer's public directory, moving away from agency-controlled marketing claims.

The agency’s Salesforce listing covers a broad operational spectrum, including Sales Cloud implementation, lead lifecycle design, CRM migrations, and the creation of executive dashboards that link marketing campaigns directly to closed revenue. Since its founding in June 2025, the firm has expanded to four offices, including locations in Tampa and Las Vegas. Strativera currently reports over $104 million in client-attributed revenue growth and a 28 percent average reduction in customer acquisition costs across more than 17 industries. To further emphasize its commitment to transparency, new engagements initiated through the Clutch platform now feature a 14-day, no-questions-asked money-back guarantee, complementing the firm's 5.0 rating across Google, Clutch, and GoodFirms.

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