The collaboration utilized Marpipe’s creative technology to transform raw product feeds into visually enriched assets, marking a shift for paid search teams previously restricted by limited creative levers. Neon Growth managed the media execution, focusing on aligning brand messaging with high-intent user traffic. The results indicate more than a momentary performance spike; the 41% rise in conversion rates and 19% improvement in click-through rates suggest a fundamental change in how consumer intent is captured on the platform.
Google Shopping Ads See 47% ROAS Jump Through Creative Enrichment
A pilot project by MagBak, Neon Growth, and Marpipe has disrupted standard Google Shopping performance by integrating branded, offer-embedded visuals directly into product listings. Running from late June to mid-July 2026, the campaign delivered a 47% increase in return on ad spend, challenging the traditional limits of automated product feeds.
For MagBak, the move represents an effort to bring the same level of detail found in their physical accessories to the digital shelf. Ackah Blay, Director of Paid Search & Shopping at Neon Growth, noted that the integration of creative and media execution provides a scalable playbook for brands looking to stand out in crowded marketplaces. By reducing cost per click by 9% while simultaneously driving stronger revenue efficiency, the partners have established a new benchmark for Shopping ad relevance.
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