Founded in 2015 by Shama Patel, Clean Your Dirty Face operates 33 locations nationwide, focusing on 30-minute, standardized facial treatments. The brand combines a recurring membership model with a proprietary 25-SKU product line, positioning itself as a high-frequency alternative to traditional luxury spa experiences. Under the terms of the deal, the company will retain its existing branding and team while tapping into the parent company’s infrastructure, which includes specialized support for real estate, supply chain management, and marketing.
Gorgeous Collective Enters Skincare Market With Facial Bar Acquisition
Salt Lake City-based Gorgeous Collective has acquired Clean Your Dirty Face, the top-ranked skincare franchise according to Entrepreneur Magazine. This move marks the first expansion for the multi-brand platform since its July launch, signaling a push to consolidate the professional beauty and wellness sector under a centralized operational umbrella.
Jason Olsen, CEO of Gorgeous Collective, identified the brand’s strong fundamentals and scalable protocol as key drivers for the acquisition. By integrating Clean Your Dirty Face into a portfolio already anchored by IMAGE Studios, Gorgeous Collective aims to accelerate growth through shared resources and franchise development expertise. Financial terms of the transaction were not disclosed, though the company confirmed it is actively seeking further acquisitions in the personal care and wellness categories to expand its North American footprint.
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