The atmosphere outside the Powell Street BART station was electric as the brand’s iconic mascot greeted customers who began queuing at 7:15 p.m. the previous evening. For many, the opening served as a homecoming for the brand, which has maintained a strong regional presence since launching its first U.S. location in nearby Daly City nearly three decades ago. Beth Dela Cruz, President of Jollibee North America, noted that the community’s reception underscored the deep connection local residents have with the menu, particularly its signature Chickenjoy fried chicken.
Jollibee Arrives in Downtown San Francisco with Massive Opening Day
Hundreds of fans braved a 14-hour wait to welcome Jollibee to its newest location at 934 Market Street on Friday. The downtown San Francisco debut marks the 13th Bay Area outpost for the global chain, which continues its rapid expansion as one of the fastest-growing restaurant companies in the United States.
First-time guests joined long-time loyalists to experience the fanfare, which included live music and promotional giveaways. Beyond the immediate excitement of the downtown launch, the company plans to broaden its California footprint with upcoming locations in Oxnard and Elk Grove. The new San Francisco site operates daily from 9 a.m. to 10 p.m., offering dine-in, take-out, and digital ordering options to accommodate the bustling Market Street corridor.
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