NielsenIQ data shows chicken snack sticks surged 97% over the past year, far outpacing the 11.5% growth of the broader meat snack category. Mighty Spark, currently the segment leader, reported a 43% sales increase during that same period. To maintain this momentum, the brand is rolling out 12-count variety packs at Costco stores nationwide, with pricing expected between $12.99 and $14.99 depending on the region.
Mighty Spark Scales National Chicken Snack Push
As beef prices climb and cattle inventories tighten, Minneapolis-based Mighty Spark is betting on poultry to dominate the meat snack aisle. The brand is launching a massive retail expansion into 600 Costco locations alongside a national streaming campaign to capture families shifting away from traditional beef-based snacks.
Beyond retail, the company is deploying its first national connected TV campaign, "Astoundingly Delicious Chicken," across platforms like HBO Max and Paramount+. The strategy targets health-conscious shoppers and parents preparing for the back-to-school season. Complementing the digital push, Mighty Spark is hitting the road with a summer sampling tour produced by Fastbreak AI. After kicking off at a Major League Pickleball tournament in Illinois, the tour will hit youth soccer events in Texas and Virginia to put portable protein directly into the hands of young athletes.
Comments (0)
No comments yet. Be the first!