The initiative marks a shift in how the agency approaches workforce development. Instead of prioritizing speed or volume, the program focuses on using AI to augment human judgment and strategic rigor. According to Aleksandra Novikova, SVP of Talent Acquisition and Learning, the goal is to prepare a generation of marketers who view AI as a collaborator that amplifies their existing skills.
Horizon Media Challenges Interns to Master AI-Driven Marketing Strategy
In a New York office turned training ground, Horizon Media Holdings is testing whether summer interns can treat artificial intelligence as a strategic partner rather than a simple automation tool. The agency is pairing its emerging talent with Section AI to tackle live client challenges during a day-long collaborative session.
Interns are utilizing the agency’s Blu Platform to solve a high-stakes business problem for A+E Global Media. Elizabeth Luciano, EVP of Marketing at A+E, noted that the exercise aims to uncover untapped audience opportunities amid shifting media consumption habits. The day concludes with a public fireside chat featuring industry leaders from Horizon and Section AI, emphasizing the practical application of technology in professional environments. As Bobby Isaacson, Chief Revenue Officer at Section AI, highlighted, the career-defining divide currently lies in the ability to translate technical knowledge into tangible business value.
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