Rent the Runway Co-founder Jennifer Hyman to Lead Babylist

Gordon leaves behind a business that has achieved eight consecutive years of profitability. In 2025, the platform surpassed $750 million in annual revenue, with projections currently tracking toward the $1 billion mark for 2026. Nearly 40% of first-time parents in the United States now rely on the site to manage commerce, health, and financial needs. The company has evolved from a universal gifting registry into a broader ecosystem that includes Babylist Health—a unit already nearing $100 million in revenue—and the recently launched Early Investor platform.

Hyman, who joined the Babylist board earlier this year, brings experience from taking Rent the Runway public in 2021. Her mandate is to expand the platform's reach across the full arc of parenthood, from birth through age 18. This expansion includes physical showrooms in Los Angeles and an upcoming New York City location, which serve as both retail discovery hubs and content studios. As Hyman prepares to transition from her board seat to the CEO office, she intends to leverage the high-intent nature of new parents to broaden the company's influence in the $235 billion baby and kids market.