Co-Star, known for blending NASA data with human-led insights to deliver daily horoscopes and social compatibility features, will continue operating under its founder, Banu Guler. Guler is set to join Midjourney’s executive ranks as chief design officer. According to founder David Holz, Guler and her team are tasked with developing the company’s inaugural standalone apps, including a dedicated tool for image creation.
Midjourney Acquires Astrology App Co-Star to Bolster Design
Midjourney is expanding its reach beyond image generation, acquiring the personalized astrology platform Co-Star. The deal, which finalized this spring, marks a pivot for the AI startup as it prepares to launch its first dedicated mobile applications under the guidance of Co-Star’s leadership team.
This move signals a shift for Midjourney, which has historically relied on Discord and web-based interfaces to house its AI models. While the financial specifics of the acquisition remain undisclosed, the integration suggests a strategic effort to move its technology out of chat rooms and into consumer-facing mobile products. Guler’s appointment points to an increased focus on user experience as the company pivots from experimental AI tools toward broader application development.
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