Since its 2016 launch, the InstaView series has maintained a sales velocity of roughly one unit per minute. North America remains the primary market for the product, accounting for approximately 30 percent of total sales. Beyond the convenience of reducing cold-air loss, the refrigerator has secured industry recognition, including the Red Dot, iF, IDEA, and CES Innovation awards.
LG InstaView Refrigerator Hits 5.3 Million Units Sold
Ten years after its debut, LG’s signature “Knock Twice” refrigerator has reached a milestone of 5.3 million cumulative global sales. The appliance, which allows users to view contents through a glass panel without opening the door, currently leads the refrigeration category in North America while expanding across European and Asian markets.
Baek Seung-tae, president of LG Home Appliance Solution Company, noted that consumer feedback has shifted from purely functional praise to appreciation for the appliance's aesthetic role in the kitchen. Moving forward, the company intends to integrate advanced AI and food preservation technologies to sustain its market position as it evolves its appliance lineup to meet changing household demands.
Comments (0)
No comments yet. Be the first!