The new crackers, baked with 100% real cheese, are designed to capture the crisp, clean notes of Coors Light combined with a savory, tangy sauce profile and toasted spices. According to Nicole Sorensen, Vice President of Marketing for Cheez-It, the partnership is a response to consumer demand for bolder snacking experiences during the transition from summer barbecues to football kickoffs.
Cheez-It and Coors Light Launch Beer Cheese Cracker Collaboration
Football tailgating season is getting a savory shake-up as Cheez-It and Coors Light join forces for the first time. The two brands are releasing a limited-edition snack that aims to replicate the profile of a classic beer cheese spread, removing the need for a separate dip at upcoming fall gatherings.
Matt Carpenter, Vice President of Marketing for the Coors Family of Brands, noted that the collaboration leverages the existing habit of pairing the beer with game-day snacks. The product is scheduled to hit retail shelves nationwide this August with a suggested retail price of $4.99 per box, available only while supplies last.
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