The inaugural collection includes a custom steel-belted hard cooler priced at $239.99, a soft cooler sling for $21.99, and a $34.99 stainless-steel tumbler, all marked with Brown’s signature branding. A 45-quart collapsible cooler is expected to join the lineup later this year. According to Jimmy Jia, Global Vice President at Newell Brands, the partnership aims to leverage Brown’s authentic connection to outdoor recreation to reach new audiences across the music and lifestyle sectors.
Coleman and Kane Brown Launch Outdoor Gear Collection
Country music star Kane Brown is taking his personal aesthetic from the stage to the campsite through a new multi-year partnership with outdoor brand Coleman. The collaboration, which debuted July 22, 2026, features a limited-edition series of coolers and drinkware designed to mirror the singer’s life on the road.
Brown, who previously utilized Coleman gear during his High Road Tour, participated directly in the design process to ensure the products reflected his personal preferences for travel and beach outings. To mark the release, the brand hosted an immersive preview event at Brown’s Nashville venue, On Broadway. Beyond this initial product drop, the multi-year agreement promises ongoing collaborations involving future equipment releases and fan-focused experiences.
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