The brand’s recent growth is anchored in a shift toward a more integrated service model. After overhauling its VIP membership and introducing The Clean Pup Plan, the company saw membership conversions jump by 110%. CEO Mike Rotondo attributes this momentum to a rising demand for tech-enabled, connected pet care experiences that cater to modern pet parents.
Skiptown Expands Franchise Footprint After Record Revenue Quarter
Five new locations are coming to the Denver-Metro area, marking a significant expansion for the pet care franchise. This move follows a strong second quarter for the company, which reported 23% year-over-year revenue growth and reached a milestone of 8,000 active memberships across its national network.
Technological infrastructure remains a primary driver for the firm's scaling strategy. By expanding its proprietary platform, SkipOS, the company has streamlined customer onboarding—resulting in a 25% increase in new accounts—and introduced AI-powered tools to optimize grooming capacity. These operational upgrades were a focal point at the recent Franchise Growth & Marketing Conference in Atlanta, where leadership highlighted their omnichannel approach to maintaining profitability. Beyond business operations, the brand recently expanded its community presence through its month-long Love Unleashed campaign, which supported LGBTQ+ organizations in Charlotte, Denver, and Atlanta.
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