The partnership follows the success of Harper’s viral track, "String Cheese," which caught the attention of the brand after she publicly shared her long-standing loyalty to their products. What began as a gift of snacks from the company has now expanded into a comprehensive tour sponsorship, featuring a branded tour bus stocked with Balanced Breaks and Mighty Bites kits for the artist's crew.
Hannah Harper Turns Viral Hit Into Official Sargento Tour Partnership
A catchy song about a snack has evolved into a year-long national tour collaboration. Country artist Hannah Harper and Wisconsin-based Sargento announced today that the family-owned cheese producer will serve as the exclusive sponsor for Harper’s upcoming String Cheese Tour, turning an online trend into a branded road experience.
Beyond the logistics of the road, the collaboration focuses on fan engagement through the 2026 holiday season and into 2027. Sargento and Harper plan to host ticket giveaways and "Fan of the Week" recognitions across social media platforms like TikTok and Instagram. Erin Price, General Manager at Sargento, noted that the artist’s emphasis on family values aligned with the company’s own history, which spans over 70 years. Fans can catch the first stop of this collaboration at the Backbone Bluegrass Festival in Strawberry Point, Iowa, on July 24.
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