OutKick Records Triple-Digit Growth in Q4 Engagement

OutKick surged in the final quarter of 2026, recording 156 million total multiplatform minutes—a 101% increase over the same period last year. According to Comscore, the sports media platform outperformed competitors including DraftKings and The Ringer, securing 10.6 million unique visitors during the month of June alone.

Corp and Tech·July 16, 2026·reads: 3,038

OutKick Records Triple-Digit Growth in Q4 Engagement

The platform’s growth trajectory extended across all primary metrics. Average monthly unique visitors climbed to 8.8 million, marking an 83% jump from the previous quarter. Total multiplatform views reached 122 million, reflecting a 54% increase quarter-over-quarter. By June, OutKick held the 21st spot among more than 350 sports entities tracked by Comscore.

Senior Vice President Gary Schreier attributed the momentum to a blend of high-profile interviews and coverage of polarizing cultural and athletic events. The platform’s editorial slate featured conversations with figures such as Cheryl Hines, Noah Syndergaard, and Michael Wilbon, alongside reporting on the NFL draft and NBA Finals. Social media engagement remained a primary driver, with the network generating over 2 million social actions and 24.2 million video views across Facebook, X, Instagram, and YouTube.

Strategic shifts accompanied the audience gains, including an integration with Fox News Digital and a multi-year contract extension for Don't @ Me host Dan Dakich. These developments underline a period of expansion for the Fox Corporation-owned outlet, which continues to position itself at the intersection of sports and political commentary.