Workout Anytime Scales Sports Co-Op Model After Predators Success

The collaboration, which links gym membership discounts to Predators game-day victories, has generated measurable membership growth and brand visibility throughout Middle Tennessee. By managing the program at the corporate level, the fitness chain allows local franchise owners to tap into professional sports marketing without the heavy administrative burden typically associated with such campaigns.

Lynsay Flynt, Director of Marketing at Workout Anytime, noted that the strategy effectively bridges the gap between hockey fandom and gym attendance. The company is now actively scouting similar opportunities with major league organizations to replicate this success. Jack Burk, Senior Vice President of Corporate Partnerships at the Nashville Predators, added that the initiative continues to deepen the team’s connection to the local community, turning game-day energy into tangible engagement for the gym’s member base. With over 190 locations currently operating, the brand aims to scale this framework to support its wider national expansion goals.