10 Torr Distilling and Brewing Targets National Growth

The Reno distillery, established in 2017, is shifting its focus toward aggressive market growth despite industry headwinds. By aligning with Homestead Brands—a firm specializing in the commercialization of emerging beverage labels—10 Torr aims to bridge the gap between its local reputation and national retail availability. The partnership will oversee distributor development and sales management, moving the brand beyond its Nevada roots.

Central to this strategy is a refreshed aesthetic for its vacuum-distilled spirits and ready-to-drink cocktails. According to Trevor Leppek, director of brand advocacy, the new packaging is designed to communicate the brand's premium craftsmanship to unfamiliar markets. This technical edge remains the company's core differentiator; their vacuum distillation process operates at lower temperatures than conventional methods, a technique they claim preserves the full aromatic profile of botanicals and ingredients.

This move comes as data from the Brewers Association indicates a contraction in the domestic brewing sector, with closures outpacing openings throughout 2025. CEO Jamie Evans maintains that the company’s focus on high-quality ingredients will sustain demand during this period of market volatility. With accolades including the 2025 Best of Northern Nevada title, the producer is now banking on this updated presentation to turn its regional success into a broader, coast-to-coast presence.