Always Targets Fibroid Health Disparities at ESSENCE Festival

The initiative focused on normalizing conversations around heavy menstrual bleeding and uterine health. Through the "Always Flow State Studio" and panel discussions, the brand sought to bridge the gap between medical research and daily patient advocacy. KaNeeTa Kimble, Vice President of North America Always, noted that up to 80% of Black women may develop fibroids by age 50, often enduring prolonged delays in receiving adequate care.

Moderated by Dr. Charis Chambers, the panel featured experts including Sateria Venable of The Fibroid Foundation and Dr. Veronica Gillispie-Bell. Participants explored the intersection of corporate product innovation—such as specialized heavy-flow pads and overnight underwear—and the necessity of early clinical intervention. Beyond the stage, the event provided an open "Talking Circle" where attendees shared personal experiences, aiming to dismantle the stigma surrounding reproductive health symptoms and encourage proactive health management.