The initiative aims to replicate the energy of the Belgian festival for those unable to attend in person. The flagship event takes place July 17 in Ibiza, where Velo will transform the Tomorrowland Store into a live stage. The night features a performance by DJ Korolova and a real-time broadcast of the main festival in Belgium.
Velo and Tomorrowland Partner to Host Global Dance Music Echo Events
Nearly 40 percent of adults report that forming genuine connections has become increasingly difficult with age. To combat this social isolation, nicotine pouch brand Velo is teaming up with the Tomorrowland festival to launch "Echoes of Tomorrowland," a series of global events designed to unite fans through electronic music.
This campaign stems from research indicating that 30 percent of people feel most authentic on the dancefloor. According to the data, 27 percent of adults aged 25 to 35 believe that friendships formed at live music events are more genuine than those developed in other settings. Malky Brown, Global Head of Content and Partnerships at BAT, noted that the project seeks to broaden the Tomorrowland community by providing a space for fans to connect through shared experiences. The events are intended for nicotine consumers aged 18 and older.
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