Discover Puerto Rico Transforms Viral Social Media Hit into Official Video

The project serves as a rare bridge between organic digital engagement and formal tourism marketing. By capturing the song’s upbeat energy on location, the official video moves beyond the typical tourist postcard to highlight regional diversity, from the streets of Caguas to the coastal rhythm of Luquillo. The production features key sites such as Old San Juan, El Morro, and the Kioskos de Luquillo, aiming to ground the viral phenomenon in tangible cultural experiences.

Storm Tussey, Chief Marketing Officer of Discover Puerto Rico, noted that the organization recognized the song as a genuine reflection of how travelers perceive the island. Rather than simply boosting a trend, the collaboration invites fans to engage with the actual communities and local brands, such as Arrecife swimwear, that define the island’s modern identity. To further encourage participation, the campaign includes a sing-along version featuring an animated coquí, the island’s iconic frog, as a guide for viewers. The release arrives during the peak of summer, coinciding with ideal conditions for water sports and local festivals like Piña Colada Month, positioning the video as a direct invitation for viewers to experience the locations in person.