DaBella Marks 15 Years of Scaling a Family-Owned Home Improvement Model

Founded on the belief that the home improvement sector was consistently underserving homeowners, DaBella built its reputation on a commitment to quality and transparency. CEO Donnie McMillan Jr. attributes the firm's longevity to a culture of leadership, noting that the company’s expansion was not merely a product of favorable market timing, but of a deliberate focus on personnel development. This strategy was tested during the 2020 pandemic, when the company prioritized staff retention and job security to navigate nationwide uncertainty.

Investment in human capital remains a primary driver of the company's current operation, which now spans dozens of states. In 2025 alone, 100 employees completed the Maxwell Leadership Certification Program, a move designed to facilitate internal promotions and maintain cultural continuity as the business scales. Stuart Herman, Chief Market Development Officer, emphasizes that the company’s growth is measured by the loyalty of its team and the sustained trust of the homeowners it serves across the country.

As the industry faces rapid technological shifts and rising consumer expectations, DaBella continues to rely on its established model of domestic manufacturing partnerships and a decentralized management structure. By focusing on regional leadership, the company intends to maintain its standards for roofing, siding, and window projects while entering new markets. The anniversary serves as a pivot point for the firm, which is currently directing its resources toward further community engagement through its philanthropic arm, DaBella Cares.